Posts Tagged ‘Omniture’

Facebook and Omniture expand marketing partnership

Thursday, March 4, 2010 7:42 No Comments

Facebook and Omniture, the Web analytics software maker, said Wednesday they are working together to help companies use the world’s largest social network as a marketing channel. Using Omniture’s products, companies will be able to measure how effective their ads are on Facebook. They will also be able to use Omniture’s search engine marketing management tool to buy Facebook ads. And they will be able to compare how well their ad campaigns do on Facebook compared with other outlets. EMarketer analyst Debra Aho Williamson said the deal is a “really big move” because many large online marketers use Omniture on a regular basis. “Marketers have been so interes

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